• MAGGI Sauces have been an integral part of the Indian consumers’ households for decades now. Launched in the mid-1980s, MAGGI Sauces has been associated with category re-defining innovations from the very beginning, starting with the launch of the unique MAGGI Hot & Sweet and “It’s different” commercials featuring Jaaved Jaffrey and Pankaj Kapoor. Over the years, MAGGI has continuously re-invented itself in terms of new products, packaging, promotion & distribution to emerge and sustain itself as one of the largest sauces brand in India.

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